Economics of the Madhouse

soup

Recently I have developed a penchant for Batchelors Pea and Ham Cup of Soup. Grind a bit of black pepper in there and add a dash of Encona pepper sauce and you have a Cup of Soup that almost tastes of something someone might have cooked. Put it like this..if a put a few pieces of chopped ham in it and served it to you with a crouton or two and in a nice earthenware bowl, you might just be fooled….

But that is not important right now.

What has been exercising me is the reality of the following state of affairs.

The supermarket I usually buy it from had run out and , later, when I got back home,  I idly typed “pea and ham cup of soup” into the Amazon search box and , lo and behold, for the price of £9.00 I could buy 9 packs, a three week supply, and have it delivered. This is less than I would have spent if I had bought it in the supermarket. Purchase was as simple as it always is….a few mouse clicks..and the parcel turned up two days later. Packed in a stout re-useable carton and with a bunch of re-useable packing. (I sell stuff on Ebay so I am always in need of packaging materials, and frequently have to buy them.)

No wonder the High Street is dying.

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