For girls who want more

Image description: Subvertised Special-K ad showing a woman in a red dress. Originally the ad slogan was “For girls who want more”, above an image of a box of Special-K Clusters cereal. The cereal has been covered with blank paper and the word “Feminism” has been added, resulting in a new slogan: “Feminism: for girls who want more.”

A photo of the original ad can be found here on Flickr

Update: there’s an excellent rant on Special-K’s marketing strategy at AWOL (Angry Women of Liverpool.

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