How many people are reading The Integrity Report?

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While we are busy writing and researching behind the scenes, we’d like to answer one of the MOST frequently asked questions on the blog: how many people are reading The Integrity Report everyday?

A lot.

The site averages about 150 hits per day! 70 of these hits are “unique vistors” or distinct individuals visiting the page during a given period (regardless of how many times these individuals visit a page).

The bounce count for the page (ie, people who visit the page and immediately close the window or go to another page) is pretty low–around 20%. This means the majority of people who head over to The Integrity Report‘s site are staying and reading the posts. The average time a person spends reading posts on the blog is fairly high also, around 6 minutes.

Which pages are the most popular? Our home page is the most popular (with an average of 80 visits a day), followed by our post about ASU General Council botching a FOIA request (average of 60 visits a day), and then our post about Kevin Salcido sending unprofessional emails to ASUPD employees (average of 35 visits a day). The most popular keyword search is “ASU Police Chief Pickens resigns”; on our internal search tool its “firearms”.

How high The Integrity Report is listed on major search engines (such as google) is also a major indicator of site traffic. Sites that have lots of user traffic and are linked by other sites are ranked higher in search results than sites that have little to no traffic. Using the google search engine and searching for “ASUPD”, we are SECOND only to the official ASU website. The pictures from our post about unprofessional behavior amongst firearms staff is number ONE in google image search.

For a blog that was labeled as the work of “a few disgruntled employees”, this is very significant. Employees (both inside and outside the PD), Command Staff, students, and staff are reading The Integrity Report. People outside of Arizona State University are reading the information we post, the comments that others post, and are beginning to ask questions about the situation at ASUPD.

This is one baby step forward toward our goal of shining the light of integrity into ASUPD and holding those that dishonor their oath accountable.