There is no such thing as an “independent” business as they are part of capitalism. Therefor an “independent coffee shop” can never really be independent. So-called “independent coffee shops” OF THIS TYPE are a part of gentrification, where is the confusion here?
However is what is written on the sign above an offer? A challenge? I bet if someone took up their offer of some alternative window dressing then they would not be so cocky and slimey, I bet they would cry their little hearts out.
I encourage people to take this place up on their offer.